Brand directory
Our brands
Pruii brings established and specialist brands together across clear niche stores. The beauty selection focuses on skincare, make-up, grooming, shaving and textured-hair care with product pages that show real sizes, prices and usage information.
Peter Thomas RothIT CosmeticsReuzelProrasoAmerican CrewFlora & CurlCeraVeMielle OrganicsAs I AmAunt Jackie'sYariInnersense Organic BeautyadidasBlue LifeLEGONikeNOVUSORTLIEBPLAYMOBILSuper Lube
Beauty brands
Peter Thomas RothClinical skincare with targeted formulas for hydration, exfoliation, firming and daily skin routines.IT CosmeticsMake-up and skincare for complexion, eyes, cleansing and daily hydration.ReuzelBarber styling with pomades, tonics, grooming creams, powders and beard care.ProrasoItalian wet-shaving care with pre-shave creams, shaving soaps, balms and aftershave lotions.American CrewMen's grooming for styling, cleansing, conditioning, beard care and everyday finishing.Flora & CurlPlant-inspired curl care and styling for wavy, curly and coily hair.CeraVeDermatological skincare with ceramides for cleansing, hydration and barrier support.Mielle OrganicsTextured-hair care across Rosemary Mint and Pomegranate & Honey oils, masks, shampoos and styling.As I AmCurl and coil care with co-wash, clarifying shampoo, deep conditioner and styling products.Aunt Jackie'sAccessible curl care for natural curls, coils, waves, braid-outs and protective styles.YariPure natural oils and Yari Naturals curl products, including co-washes and styling creams.Innersense Organic BeautyProfessional hairbaths, conditioners and styling products with organic and plant-powered ingredients.